Search Engine 101
SEO is important because it determines how visible your website and content will be in search engine results pages (SERPs). A search engine is a tool that helps you find what you're looking for on the internet. It does this by scouring billions of pieces of content and evaluating thousands of factors to determine which content is most likely to answer your query.
Let's say you're looking for a hypnotherapist in your area. You type in on your search, "hypnotherapist near me," which would give you the answer you're looking for in a few dozens of pages. However, you'd probably browse only the first 2 pages. That's why the ranking is crucial to capture the searches for your business.
The ranking is the process by which a search engine orders results in response to a query. The factors that go into ranking include things like relevance, popularity, and authority. Relevance is how well a piece of content matches the keywords and phrases you searched for. Popularity is how often a piece of content is shared or linked to. Authority is how well a website or piece of content is trusted by others. Another reason why SEO is important; because it can help you get more visibility for your website and content in SERPS. By optimizing your site for search engines, you can increase your chances of appearing higher in the results pages, which will give you more exposure to potential visitors.
SEO can enhance all traffic includes Organic Search, Direct Search, Social Media and other referrals, and paid search.
Organic search is the process of using a search engine to find information on the internet. This can include anything from finding a recipe for dinner to researching a potential purchase. And of course, you want as many people as possible who are looking for the type of services or products to find you on their search. Direct Search is when the searcher has the direct url. Social Media referral is when the visitor is re-directed from a social media account to a specific webpage. Referral is other site forwarding the visitor from one site to another by clicking a button. Paid Search is when a visitor comes through ads and campaigns.
As the primary driver of online traffic, SEO is one of the most important aspects of any digital marketing strategy. By optimizing your website and content for search engines, you can increase your visibility, draw more visitors to your site, and ultimately boost your bottom line. SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. Paid advertising, social media, and other online platforms may generate traffic in the short term, but SEO can provide long-term results that will keep bringing people back to your site day after day.
For all these reasons, SEO is an essential part of any successful online marketing strategy. If you're not already investing in SEO, now is the time to start. And if you are, make sure you're doing it right. The basics of SEO are not difficult to learn, but it does take some time and effort to master. But the rewards are well worth it.
Here are a few things you need to know about SEO:
1. SEO is all about improving your visibility in search engines.
2. The better your visibility, the more traffic you're likely to generate.
3. SEO is a long-term strategy, so it's important to focus on building sustainable traffic rather than chasing short-term gains.
4. When you get SEO right on each page of your website, SEO has up to 20X more traffic opportunity than paid search or referral leads.
5. SEO is an internet language translator that interpreting the language on your website into the Google AI language, hence, more accurate and correct SEO information is implemented, more the visibility, ranking and quality score go up.
If you're ready to start driving more traffic to your site, SEO is a great place to start. Just remember to focus on long-term success, and you'll be well on your way to achieving your digital marketing goals.
And if you'd like a little help on SEO on your website, I offer 2 services for SEO.
SEO Basics Course:
3-Day SEO 101 Course $137 (Beginner's Course)
You will learn Basics of SEO, how it works, why you should get SEO right on your website, and how to start using SEO to increase organic search traffic to your website.
(This course is for Wix, Wordpress, or Square Space websites)
The Ultimate Marketing Consulting Membership:
You get access to all my marketing and branding tools including SEO. The membership includes 1:1 Q & A marketing consulting with me where you get to ask any questions about your marketing needs, concerns and challenges.
3 Months Membership includes:
Access to 2 of your choice of my digital marketing tools, $360 value (SEO Basics, Website 101, Wellness Business Brand Development, Social Media Content Creation, Make Your Own Logo, Copy Hacks that Sells, Meditation for Success and Abundance)
Total 60 min. of 1:1 Marketing Consulting session (30 min each x 2 or one 60 min session) $150 value. Additional sessions can be purchased.
3 Free Social Media Content $120 value
$299 ($99.66/mo) for $630 value of marketing services
4 Months Membership includes:
Access to 3 of your choice of my digital marketing tools, $540 value (SEO Basics, Website 101, Wellness Business Brand Development, Social Media Content Creation, Make Your Own Logo, Copy Hacks that Sells, Meditation for Success and Abundance)
Total 90 min of 1:1 Marketing Consulting Session(s) (30 min x 3 or two 45 min sessions) $225 value. Additional sessions can be purchased.
5 Free Social Media Content $200 value.
1 Copy Upgrade (up to 100 words) $250 value
$319.80 ($79.95/mo) for $1,215 value
6 Months Membership includes:
Access to All of my digital marketing tools, $1440 value (SEO Basics, Website 101, Wellness Business Brand Development, Social Media Content Creation, Make Your Own Logo, Copy Hacks that Sells, Meditation for Success and Abundance)
Total 150 min of 1:1 Marketing Consulting (30 min x 5 sessions or three 45 min. sessions), $375 value. Additional sessions can be purchased.
10 Free Social Media Content $400 value.
1 Copy Upgrade (up to 200 words) $300 value
1 Page SEO suggestions $175 value
Total of $2690 value marketing services with 1:1 marketing consulting for only $419.70 ($69.95/mo)